My Many Hats...
For most of my career, I worked in boutique agencies where you don’t just run a project—you build it, end to end. From RFP insights to creative development, asset production, staffing, logistics, execution, and reporting, I’ve always been the person who sees the big picture and also manages the details.
After years of helping global brands grow, I reached a point where I wanted to invest that same energy into something personal. That’s why I left marketing roles and returned to Saugatuck to open Singapore Room and Sushi bā—two hospitality concepts that allowed me to combine strategy, creativity, experience design, and operational leadership under one vision.
It wasn’t leaving marketing. It was applying everything I’d learned to build brands of my own.
Consumer Insights | Brand Planning | Creative Direction | Thought Leadership | Brand Research | Customer Journey | Brand Positioning | Strategic Planning | Event Planning & Logistics | Account & Project Management | Creative Asset Production | Field Team Management
More About Me
As a proactive, organized, and impactful storyteller, I bring 20 years of experience in transforming research into insights, selling creative strategies, and uncovering consumer truths that inspire my teams. I'm a life-long marketing professional with a deep understanding of brand positioning, campaign creation, customer journeys, and engagement strategies. Having spent the last decade with a focus in Hispanic marketing, my work has generated $27MM in agency revenue by selling-in programs to global brands including Telemundo, Corona Extra, Coors Light, Miller Lite, Chevrolet and Captain Morgan.
As a brand strategist highly skilled at working across different mediums, I relish in finding new channels to communicate with audiences and lead my agencies through creative & engagement strategies that reel in the the "big fish".
Outside of work, I enjoy boating, skiing, cooking, and caring for Moira and Koko (my 2 cats). I live in the small resort town of Saugatuck on Lake Michigan. Here I enjoy all the lakefront has to offer, including the picturesque sand dunes, hiking & and the robust arts community that put Saugatuck on the map.
If you share the same passion as I do for customer insights, creative briefs, and leading marketing teams, I invite you to connect with me!